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Norrøna is for everyone who loves playful design and colors, as well as high quality and functionality. In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged land. Ethical trade and minimizing our environmental footprint is important to Norrøna when it comes to our own concience, but also as a general foundation for good business practice.