Pick back up on the history lesson with part 2 of Past, Present and Future with Animal Bikes. Ralph picks back up with the history of the brand, specifically how their early video releases affected the progression of both the company and street riding. Then he covers the evolution of the team, their approach when designing new parts, and his outlook for the future of the company.
Over the past 15 years, Animal Bikes have quite possibly had the biggest impact on the direction of BMX street riding out of any company in the industry. In this two-part series, you will get the whole story of this very influential brand from the man that made it all happen, Ralph Sinisi. Find out how incarceration, motivation (and of course a desire to grind everything) turned into the driving force of street riding. Then take a look around the Animal offices/warehouse and see the employees (all active BMX riders) who keep the company going. After that, we get some thoughts on the past, present and future of his team, which has been stacked with amazing talent since day one. Animal’s DVDs and web edits have been one of the most impactful elements of the brand’s contributions to the sport. Will we see a new full length DVD, or will they be moving to short form web only content? We'll find out. Not known for gimmicks, we close with a bit of Ralph’s views on how he runs his company and what he both aims to produce and what he strives to avoid when designing new parts. For both old school riders and kids fresh to the scene, this is a must watch for anyone that’s ever put a peg down on a ledge.
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