With the launch of their new backcountry freestyle concept, Norrøna went back to their roots to seek out the true definition of the concept; back to Narvik. This industrial area is surrounded by stunning nature. You're able to reach big mountains with great views as well as playful urban riding. With them, is freestyle skier Even Sigstad and professional snowboarder Andreas Wiig - throw in a bit of powder to this mix, and the result is what you see here. NORRØNA // RE-LAUNCHES NARVIK CONCEPT